Natalie James

Natalie James is a wife, mom of three, entrepreneur, owner and CEO of Toronto’s most exclusive blow dry bar - Vent Blow Dry Bar.

For 20+ years Natalie had gained valuable experience throughout her career in politics and not-for-profit. Throughout this time she felt most inspired by the stories of female entrepreneurs, for their sense of adventure and willingness to take risks.

Feeling a strong desire to make a change, Natalie set out to take a detour and leave her career to carve her own path.

July 2017, Vent opened its first location in Liberty Village. Vent quickly gained momentum and has welcomed thousands of clients from the GTA and visitors from around the world. Clients experience Vent’s unique approach to affordable luxury and exceptional customer service.

Dedicated to providing outstanding experiences, Natalie believes in challenging her team to be the best in Toronto and promotes a workplace culture that treats her team members like family. She believes that the best way to achieve an outstanding customer experience is to treat her team members as Vent’s most important asset.

Vent’s mission is to fill the gap in the hair industry by providing an alternative to the full-service salon. It is a place where women can get a professional service in a unique atmosphere complete with high quality beautiful finishes. A space designed to save busy women time, empower them and build their confidence through a self-care experience unlike any other.